The Pooram festival is held at the Thekkinkadu Maidan Maidan Maidan outside the Vadakunmathan Temple in the month of Medam(April-May). Interestingly, Shakthan Thampuram conceived of the Thrissur Pooram to counter what he thought was an insolent section of the temple -owning priestly aristocracy; the Pooram was to be people’s festival. The deities of Lords are carried on the special chariots, accompanied by caparisoned elephants and musical bands going in procession. This whole event is so humongous that the participants from the very first week start doing preparation for the same.
The people during this grand event wear different types of colorful attire and sing various Vedic hymns. The overall environment is so electrifying that even in the scorching heat of the sun till midnight that the participant's enthusiasm doesn’t even faint for a while. The priests representing the temples of Thiruvambadi and Paramekkavu, present the picture-perfect scenes of the whole festivity.
At the maidan, the elephants stand nonchalantly while fireworks go up and the hundred cylindrical drums of teh Chenda Melam Orchestra rise to a deafening crescendo. The revelry continues till midnight, with the Vadakkunathan Temple resplendent a blaze of colorful lights.